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Jonathan Toews take the place of Sidney Crosby and become the NHL 17’s highest-paid player

NHL 17 is a great game of hockey, but unlike last year, there isn't a standout mode or feature that makes this game substantially better than its predecessor. It rides off a lot of what NHL 16 did, and the new additions don't add anything crucial to the experience. It's still a lot of fun to trade players in Franchise, build a formidable roster in Hockey Ultimate Team, and actually play matches. And EA Sports has released update patch 1.03 for NHL 17 today. The NHL’s 10 highest-paid players earners will earn $132 million this season, up 6%, but only $16 million of the total is from endorsements. Crosby and Ovechkin represent more than half of that endorsement haul. There are seven players in the NHL making seven-figures annually from marketing by our count.
Earnings for the top NHL players are growing, but not nearly as fast as elite athletes in other sports. Maximum salaries in the NHL are based on the salary cap, which is tied to revenue leaguewide. Revenue growth was sluggish over the past year and will likely stay that way this season with the Canadian dollar off considerably. There are 68 NBA players who will make more in salary this season than Toews and Kane, according to Spotrac. For the fifth straight year, no NHL player cracked Forbes list of the world's 100 highest-paid athletes where the cut-off was $20.8 million.
Sidney Crosby has been the face of the NHL from almost the time he entered the league as the No. 1 overall draft pick in 2005. Crosby has been the NHL’s top-earner from endorsements for more than a decade. He currently has marketing agreements with Adidas, CCM, Gatorade, Tim Horton’s, Verizon, Upper Deck and Frameworth. Crosby is a wildly polarizing figure for hockey fans (see here, here and here), but he’s delivered for the Pittsburgh Penguins with two MVP Awards and a pair of Stanley Cup titles.
Crosby is off to another hot start this year, leading the NHL in goals with 15 despite missing the first six games of the season. He is the NHL’s most marketable player since Wayne Gretzky hung up his skates in 1999. Crosby’s success on and off the ice has been very lucrative for Sid the Kid. When factoring in endorsement income and salary, Crosby has been the NHL’s highest-paid player for each of the past eight years, banking more than $110 million. But the 2016-17 NHL season features a new No. 1 among the NHL’s top-paid players with Chicago Blackhawks captain Jonathan Toews set to earn $16 million this season in salary and endorsements.